The WIKIpedia defines Search engine optimization (SEO) as the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results
As simple or complex it might feel, definitely this is equally important and challenging as designing website and Social media.
Now, what does a typical SEO company offer its SEO service to clients? here are a list of services that encompass broadly but briefly.
>> SEO gap-fill analysis of website or Audit
sub categorically, it essentially includes URL testing, link checks, bad linking…page navigation and internal page linking, Site map, KEI analysis, positioning in search engines, page ranks, Alexa ranking, image ALT tagging…
>> On Page SEO
On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more target centric traffic in search engines. On-page refers to both the content and HTML source code of a page that needs to be optimized. It is also designed to implement the problems and potential issues that an SEO audit uncovers.
on-page optimization would generally target the home page and a few other important pages on the website
>> SEO content writing
As we all agree by now that irrespective of ANY level of SEO activities we indulge in, content always has its own 1 rank from a search engine and visitor retention is concerned. It might be achievable task to attain number one position in search engines but to maintain and retain the # 1 position in search result, constantly adding original and subject relevant content is the key.
From a SEO point of view, the copywriters essentially creates a mix of natural content and a blend of service/product related keyword and guest blog post content.
>> Code Optimisation
I personally have a natural tendency to debate on what and how a coder typically writes pages? for example one registration form in say “membership” page for a gymnasium website, developer A may write the form in say 30 lines and finishes the form perfectly. Developer B may still code the SAME form in say 70 lines, and get the SAME results, now how do you compare who’s right and who needs a re training course 🙂
Hence optimising the HTML or the PHP or the .ASPX pages needs to be done so that search engines index the page and remains. It involves high level of understanding both at technical and SEO level. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don’t have to wait around while your page loads (because it’s too long, or has too many images, etc).
With SEO we achieve
- Improve the search engine friendliness of website so as to get optimum indexing.
- Improve website’s page ranking
- Leverage well written, useful, helpful, interesting content
- Optimize textual content by incorporating choice of keywords into the content.